Community Fund – Greener Leith – June Update

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we love leith shopping bag 2Greener Leith Local Shopping App

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We are delighted to announce that Greener Leith have recently been awarded funding to develop a phone app which can be used as a virtual loyalty card for the benefit of local shops and services. Together with ‘independent stirrer’ the Broughton Spurtle – based in adjacent and partly overlapping parts of north/central Edinburgh – and Edinburgh technology company Tigatag, we were successful in obtaining some £44K from NESTA, an independent charity with a mission to help organisations bring great ideas to life.

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At a time when independent businesses are under enormous pressure due to the recession, competition from chain stores and tram work disruption, Greener Leith hopes the app will be a shot in the arm for local shops and services that will help businesses in Leith and Broughton to promote their products using the most up-to-date technology.  Having worked on local shopping campaigns in the past with more conventional marketing methods – remember the WE LOVE LEITH shopping bags? – it’s refreshing to see that small local communities can take advantage of mobile technology and be on a level playing field with world-wide on-line services.

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In a parallel thread, it will also allow users to receive and post geographically relevant news and information on their mobile phones, turning it into an instant local news provider.

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The Greener Leith Local Shopping App should be available in Spring 2013 and if successful, has the potential to support the development of similar community news projects throughout the country.

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