Pita Pit choose Vegware eco packaging to break into UK market

With 600+ stores worldwide, Pita Pit‘s health-conscious fast casual dining has fans across the globe. Serving up fresh, Mediterranean inspired pitas with sustainably sourced ingredients, Pita Pit wanted food packaging that echoed their eco-friendly ethos.

Since expanding into the UK in 2013, Pita Pit have been using a fully customised range of completely compostable Vegware packaging in all of their stores. With 5 stores already open, a further 20 are set for the coming year. Pita Pit explain, “We’re a new brand in the UK and Vegware’s custom print service has been a fantastic marketing tool for us to help establish brand recognition!”

Thanks to their three bin system – a first for a UK high-street chain – Pita Pit ensure that recycling rates are high in their stores. A policy has been introduced in-store where staff strike up a conversation with customers about the compostable packaging . This helps to build a relationship with the customer, communicate the company’s environmentally friendly ethos and keep recycling contamination low.

Download the full case study here.