Meet the Green Leaf band – a step-change in on-product labelling
Experience has highlighted the critical role on-product messaging plays in reducing contamination and ensuring waste is properly recycled.
Based on this, we’re updating the design of our stock lines to provide a key visual cue for compostability: Introducing the Green Leaf band by Vegware.
Function Meets Design
The Green Leaf band, a stylized version of the Vegware logo, has a repeating leaf pattern that’s bold, striking, and easily identifiable as a compostable cup.
Just as important, it’s printed with the wording ‘commercially compostable where accepted’.
This way, whoever comes into contact with the Vegware product – from customer and foodservice team member to waste collector – it’s clear to dispose of used Vegware in the compost and food waste bin, for it then to be taken to commercial composting.
The Green Leaf band unifies our products and provides a visual prompt that can be used on other resources like bins and in-cafe posters.
It is currently available on our embossed cups, with Vegware cold cups, single wall hot cups, soup containers and the deli range to follow across 2018.
This is the next phase of Vegware’s commitment to waste management and producer responsibility. While still allowing you to showcase your food and drink in an appetizing way.